Third Rule of Design Thinking . Once youve gathered all the information, compile it into a single document and share it with the extended team. Choose three cake ideas, and draw up visual representations of them along with the recipe outline. Important workshop ground rules require that everyone is engaged and on the same page. Define, Ideate), Select 1-2 activities to support each step (15 min 3 hr), High-level summary including objective and outcomes, Pre-workshop assignment (ex. Lets say we are creating a cake for our friend, and we cant decide what kind of cake to bake or to buy. It does this with a human-centric, prototype-driven approach to problem solving and innovation., There are numerous benefits to running a Design Thinking workshop. Maximum: 50 . You might break the ideation phase up as follows: Now youll introduce a key UX design tool into the mix: user journey maps. Understanding your end users needs is the first step towards innovationand thats the first message youll deliver in your Design Thinking workshop. In this guide, well explore how to introduce design thinking to beginners with a workshop that uses the analogy of baking a cake. Or align on specific requirements? For the best outcomes, Design Thinking needs to be incorporated into every step of product development and problem-solving to see long-lasting effects., For those of you running a remote Design Thinking workshop, youll have a slightly different set of challenges to those hosting the in-person variant. The first part of the design thinking process is Empathize. Discover stage of the Design Thinking process, Prepare everything the team needs to succeed, Participate in all discussions and activities, Coordinate tasks and keep creative energy high, How to RUN a Design Thinking Workshop [2023 Guide], U-shaped or boardroom-style layout preferred, Clear projector or other large display(s), The User (ex. Want to know how to run a Design Thinking workshop? Some common challenges that a Design Thinking workshop can be used to address include:, A facilitator is the individual responsible for organizing and running a Design Thinking workshop. design inspiration), Compile notes you/your co-facilitators took during the session, Collect additional notes from participants on critical topics, Identify any areas of interest or information gaps that arose, Take photos of shared outputs (whiteboards, easels), Make scans of individual outputs (worksheets, drawings), List any inspirations or examples participants shared, Describe all alignments, rankings and requirements in detail, Outline all next steps, roles and responsibilities, Workshop Details (date, agenda, attendees). When considering the term Stakeholder this could mean anyone who is involved in the cake-making or consuming process. If time permits, allow 15-20 minutes at the start of every day for icebreaker activities or energizing moments. Pay attention to the group dynamics and reorganize if necessary! Provide them with some starter questions, such as: How would you describe your most recent experience with online dating? If our Persona character was a strong supporter of local business, that may play a part in where the cake ingredients were sourced. The cake will be eaten by several people with different tastes and so the challenge is, how do we ensure that everyone enjoys the birthday cake?. For example: The step browses through potential matches could be propelled by the user goal of wanting to meet new people. How to run the design thinking for beginners workshop How baking a cake can explain design thinking Step 1: Empathize Step 2: Define Step 3: Ideate Step 4: Prototype Step 5: Test Tips for teaching design thinking How to run the design thinking for beginners workshop Dynamic groups who are used to problem-solving may come up with an idea straight away, and decide that they are definitely going to run with that as their solution. That means all decision makers, technical leads, and even users (or their personas) must be represented. We can ensure the success of the Workshop by asking the participants about any particular projects that could benefit from these techniques. By using methods of empathizing to discover more information, we can get more context to our problem, and start to understand the wants and needs we hope to meet with our end product. Capitalize on business opportunity by developing a harmonized digital strategy and transforming your organization. These are the mindsets. user stories, concept sketches or working prototypes) and work back from there. If youd like some examples of design thinking in the real world, check this out: 5 Game-Changing Examples of Design Thinking. We then create two teams, ensuring that the chosen Persona profiles are on opposite teams and are designed for one another. This includes open questions that could help us uncover information to aid the design of our cakes. There are many reasons you might hold a Design Thinking workshop; perhaps you need ideas for a new product, or maybe youre looking for ways to improve an existing one. Who you are (if youre conducting a workshop with a client). As a facilitator, we should ensure that everyone comes away from the workshop feeling empowered, with more clarity on what Design Thinking means, and how they can apply the methods to real-life projects. This rule can be used to encourage participants to come up with big ideas, without considering the practical constraints of day-to-day life. Using Post-it notes, theyll describe the functionality of each button; for example adds item to basket. Activitycreate an empathy map (10 minutes): Each participant divides their page into four quadrants: says, thinks, does, and feels. When tackling this somewhat tricky task, there are two golden rules to bear in mind: It might be tempting to cram in as much as possible, but the workshop will just end up feeling rushedwhich is not conducive to creativity! When preparing your slides, plan to include four basic types: While a save-the-date should follow shortly after youve identified your team, the pre-workshop email is typically sent a few days before the workshop. This will put everybody at ease before the real work begins! 2. After 5-10 minutes, you can rotate the personas and have teams build upon the prior groups ideas (Brainwriting technique). Weve also included time slots based on a 1-day workshop. First, lets explore the problem at the heart of this workshop design, which is baking a cake! Indeed, Design Thinking can be applied to all areas of business, and a Design Thinking workshop can therefore be useful for everyonefrom marketing, product, and sales, right through to the C-level. If we designed our workshop to run over a longer period, the group may wish to explore ideas further, by discovering recipes and cake designs. Build on the Ideas of Others Where did the insights come from? If you end up having the time to do them, they will be incredible team-building moments amongst the participants. Purpose . Treat everyone as a peer. If working off-site, save the first 30 minutes for teams to arrive and settle. It follows three simple steps (Prepare, Facilitate, and Document) and includes all the tools, templates and checklists you need to apply Design Thinking in todays business environment. Why? Encourage open and honest communication, and use icebreaker exercises to help team members get to . Lets imagine youre working for LoveFoundry, an online dating service. If youre running a workshop for a client, you might print display advertising campaigns from three of their biggest competitors, for example. In the simplest definition, design thinking is a human-centered approach to problem-solving. Although its quite possible to lead a solo workshop, we strongly recommend that you be two people (or a few more, depending on the size of the group and the duration of the workshop). We based ourselves on our recent experience: week long workshops to rethink customer experiences, involving up to thirty participants. In the following sections, youll see how the Introduction to Design Thinking workshop explores each stage of the design process through the analogy of baking a cake. Activitygroup the steps into phases (10 minutes): Participants will now group the steps from the last activity into phases, aiming for 3-7 phases in total. A user journey map is a visual representation of the process that a user goes through in order to accomplish a specific goal. Activitysharing ideas and getting feedback (10 minutes): Ask participants to pair up and share their ideas. While putting together your workshop agenda, concentrate on deliverables rather than focusing too heavily on creating a prescription for every moment of the day. you might ask yourself. Display the ground rules so that they're visible to everyone. Share one example of a product or service that left a positive impression on you.. 2. This means aligning on what is feasible by when, and drawing a line in the sand. Presentation (5 minutes): What is ideation? Dedicate the last ten minutes or so to reflection and discussion. Its worth noting that before you approach the five stages of design thinking, its always helpful to consider the scale of the problem and as a group, accept the project. Originally from England, Emily moved to Berlin after studying French and German at university. Your outsider perspective will be one of your strengths, but understanding. We are designing our approach to creative thinking by going through a proven process in a mindful and self-reflexive way in order to find better solutions. It's a process that is designed to encourage creative problem solving and innovation from each member of the group in order to address business challenges. The sponsor has to provide a concrete and well described challenge to work with, a topic is not enough, and agree in the main deliverable. Sharing relevant inspiration is an effective way to build a collaborative atmosphere while bringing fresh perspectives into workshops. Reflection and discussion (10 minutes): As a group, discuss what youve learned so far. If working with several personas, consider breaking out into smaller groups focused on one persona. Create 3D versions of our cake design with card and paper, and layout the ingredients around each prototype. They bring together a diverse group of people from different departments and provide a rare opportunity to get hands-on with the problem. The define phase of your Design Thinking workshop might look something like this: The third phase in the Design Thinking process consists of ideationcoming up with ideas and potential solutions to solve the users problem. We focus on quantity, not quality and even half-baked ideas can be contributed to the discussion. Well yes, you must: Okay, but then "how can I be all of this at once?" On the contrary! Define, Ideate) Select 1-2 activities to support each step (15 min - 3 hr) End with a recap and next steps (30 min) Design thinking is a highly iterative process, where insights from one activity often reframe the original opportunity. Let's have fun in our workshops and work will become a game. Youll find that the participants better control their allotted time and are less frustrated when their time for reflection comes to an end. Start by introducing an ideation technique of your choice. We then can use our gathered insights that analyze the effectiveness of our chosen prototypes and then refine the idea accordingly. In this case, you can still solve a real-world problem based on their product and industry. Plan to facilitate several short rounds of brainstorming and open discussion before a unifying statement can be arrived at. These visualizations not only help teams describe ideas, but also interpret data and make informed decisions. Heres a list of some of our favorites. As a designer, incorporating Design Thinking into your process will help you to quickly come up with viable, user-centric solutionsultimately resulting in a quicker time-to-market, improved customer retention, significant cost savings, and a great ROI. Sometimes user stories can be sorted directly into groups of necessary vs nice to have. To help with the preparation phase, weve put together a pre-workshop checklist (below). This approach helps participants recognize each stage of the process, and also understand what tools and exercises are used at each point. To innovate and win, companies need design thinking., Roger L. Martin,The Design of Business: Why Design Thinking is the Next Competitive Advantage (2009). Depending on the size of the challenge and the goals and needs of the individuals taking part, a workshop can take place over a few hours or up to a week if needed and is adaptable to both remote and in-person work settings. What data was used to inform them? The facilitator is there to guide the process of deriving and checking the group's ground rules. As creative and exciting as our rapid-fire exercises are, they can leave our group with too many options, feeling swamped with potential solutions. Design Thinking is also known as Human Centered Design. A Design Thinking workshop is a collaborative session that is focused on the five phases of Design Thinking. Before you prepare the agenda, consider the high-level objectives. The Statement of Opportunity expresses the topline project opportunity from the teams perspective. Running a successful Design Thinking workshop starts with knowing what you want. During this time, teams work through various activities that help model their users, define requirements and develop experiences. By keeping in mind what, why and how for each Design Thinking stage and contextualizing the topic into something relatable, we can give clarity on Design Thinking and deliver it as simply as a piece of cake. Are you ready to get started? Participants . Think about the time you have available and divide it up logically. Each tools has its own strengths (flexibility, integrations) and weaknesses (learning curve, limitations), but all provide a shared canvas and simplify data collection. This will allow them to see the benefits of the approach, and maybe it will open up other opportunities for you to use this methodology within the company. While these sources of insight are highly project specific, consider the following four areas as a starting point. That way, you can take it in turns to lead activities throughout, and you can also designate secondary roles for yourselves such as note taking, technical checks, photos of the material produced, etc. equity, awareness, engagements), The Business (ex. We can then establish a variety of methods in how we might Empathize with our users: For our cake design, these insights could help us discover our users flavor preferences, any hobbies that might relate to the visual design of the cake; and who else might be eating the cake at the party. On average, spend three hours of preparation for each hour of workshop. But the work doesn't stop once youve prepared the workshop and the necessary tools. The first is a rapid-fire ideas generation session, it can be a very energetic and fast-paced assignment. Its also a good idea to have a camera on-hand so you can document the workshop. This following workshop agenda shows the basic building blocks design thinking teams use to work from a sense of the opportunity to a list of experience requirements within a 1-day timeframe. For the complete list of the digital tools to assist virtual facilitation and workshopping, check out our guide to digital facilitation tools for online workshops and meetings. In general, workshops open with divergent thinking activities (brainstorming) before switching to convergent ones (prioritizations). Ask the group to consider the following: This is also a good opportunity to assess the current user personas the team are using. You, the facilitator, will write each problem statement up on the board. Always one to evangelize and advocate open thinking when it comes to 'Digital Experience Design', and having played a gamut of roles from being a 'Multimedia Designer' since 2004, to being a . In which case you could finish the lesson here and return back later to process a few days later, giving participants a chance to engage outside of the workshop space. It is often useful to suggest questions that participants might wish to use, and give examples of open questions. If teaching design thinking online, you may wish to. Design Thinking has five steps: empathizing, defining, ideating, prototyping, and testing. The purpose of a Design Thinking workshop is to get people thinking outside the box, so be sure to set up a space that invites creativity. You find the fun and snap! Now that the team is warmed up and all on the same page, its time to start thinking about the user. to something more specific. Common approaches in Design Thinking include empathy maps, storyboards, activity networks and cluster matrices. While you can expect a lot of discussion here, preparing an initial list of key performance indicators is a helpful starting point. This might seem obvious by now, but in the excitement of the workshop, its easy to forget who this is really for! With Design Thinking increasing in popularity in every kind of industry, the demand for facilitators with Design Thinking knowledge and experience has soared. A Design Thinking workshop is facilitated meeting where multi-disciplinary teams plan and prototype user-centered designs. A Design Thinking workshop is a hands-on, activity-based session built around the Design Thinking process. There should be nothing exclusive about it. It is important to . Activityadd functionality to mobile screens (15 minutes): Now participants will turn their sketches into low-fidelity paper prototypes by adding functionality. As our process is a simple one, it makes sense for us to settle on a solution, and of course, as its a birthday, well have a deadline and party to deliver the cake to! These workshops constitute several activities that provide a solid ground for co-creation, collaboration, and team effort. This statement, everyone likes chocolate, could be identified as a common assumption, and as a facilitator, you could see this as an opportunity to demonstrate that by assuming, we arent empathizing with our end-user. Someone might say, Lets bake a chocolate sponge cake, everyone likes chocolate, and a few other people nod and murmur in agreement. Location: A good environment supports great conversation. Its as much about changing processes as getting results, Design Thinking isn't just a one-off fix to a specific problem; its a culture change. Ideally, youll allocate at least one hour per section, including time for discussion and reflection at the end. Have you ever started a workshop where the participants are a little overwhelmed at what the buzzword design thinking means? Ground rules are monitored by the whole group, for the group. By the end, youll be equipped to guide and support any workshop team to find the innovative solutions they need to address their user and business challenges. Your agenda is one thing, but behind the agenda, there is a human beingyouwho must show emotional intelligence to be able, for example, to reorganize teams to better balance the different personality profiles, or even to identify a silenced participant to give them the floor. It can be easy for individuals who are used to working with each other to form familiar teams or pairs during a workshop but its important as the facilitator to remind the team to utilize all talents within the group in order to gain the most out of the workshop. quality of your facilitation during the workshop is a determining factor of the success of your project and of your clients satisfaction. When preparing your workshop, insist that the list of participants include representatives of all the teams affected by the issue to be resolved. If your activity requires it, you can also designate a person in each team who will be responsible for formalizing the group's work on a computer. Please add your ideas to the comments below! Design Thinking workshops are gaining popularity due to being interesting as well as informative and fun. In this guide, well show you how to run an effective design thinking workshop. You could relate it to designing a book cover, choosing a holiday destination, or buying an office desk chair. It's an extremely efficient way of solving pressing product-related issues. In phase one, we went through some general pointers to consider when devising the workshop agenda. Deliver a world-class experience to your customers through the application of Design Thinking. Crucially, an external facilitator is likely to feel more free to openly question the status quo., Crucially, the facilitator should be able to clearly explain to the group the importance of following the process, provide a clear picture of what team members can expect during the workshop, and be able to outline the results the workshop will bring., The team for your Design Thinking workshop will depend on the size of the company, the scale of the challenge at hand, and the capacity of individual team members. As a result, discussion can become toxic and can quickly grow into conflict. Everyone has the ability to think creatively especially after a good warmup. Sometimes the best sources of inspiration connect seemingly unrelated industries. Now were going to consider the agenda in more detail, going through all the elements that make up a successful Design Thinking workshop! Plan a schedule that works even if you have to devote less time to one or more activities (or even cut some out entirely). Like any design project, be sure to continuously iterate and improve upon your Design Thinking workshop. Suspendisse varius enim in eros elementum tristique. Reflection and discussion (10 minutes): As a group, discuss what youve learned so far. Activitycoming up with solutions (10 minutes): Having explored the opposite of what would be helpful to the user, it should now be easier to find potential solutions. We help businesses and brands succeed in the digital age. The most important piece of running diverge-and-converge exercises is to set expectations and ground rules before running these activities. We finish our Define process, by presenting our personas to the group, and together voting on two personas we will choose to design cakes for. For this part of the workshop, participants will need plenty of Post-it notes and a large surface to work onsuch as a table, wall, or whiteboard. But they get disappointing results. It may involve employees from different departments coming together to tackle a company-wide problem or individuals from the same team focusing on a department-specific challenge., A workshop that promotes cross-collaboration between teams, and which contains individuals with a wide range of specializations, will bring the most innovative and effective results to a Design Thinking workshop. Lets get started. That way, if there is an opportunity to develop and deepen the process, you might create a series of workshops that aim to tackle different issues and projects. Get started with design thinking! Activityadding goals and pain-points (15 minutes): Ask participants to come up with goals and pain-points that relate to each step in the user journey. Whatever the context, be clear on what the workshop should achieve. Chances are you have. Follow our actionable guide for best practices, tips, and techniques, as well as easy-to-follow steps to guarantee the success of your first session. They will also be your workshop participants. Phases should be labelled from the users perspective. To introduce the process of Design Thinking using a real-world design challenge: How might we improve the user experience for LoveFoundry customers? How did the experience make you feel? Ideation, innovation, and problem-solving: Generating as many ideas and potential solutions as possible. Thus, a workshop expected to deliver on all four objectives should likely run for 2 days or longer, if the team is new or have never solved together before. Sharing user journey maps, reflection and discussion (10 minutes): At the end of the ideation phase, put ten minutes aside for presenting and reflecting on all the user journey maps created. Each button ; for example: the step browses through potential matches could be propelled by the to! In Design Thinking workshop design thinking workshop ground rules all the teams affected by the whole group, what... Ideas and getting feedback ( 10 minutes ): Ask participants to pair up and all on the board part! Goes through in order to accomplish a specific goal the issue to be resolved, networks! Before the real world, check this out: 5 Game-Changing examples Design. ( below ) group to consider when devising the workshop by asking the participants about particular. Understand what tools and exercises are used at each point but understanding help businesses and brands in... The demand for facilitators with Design Thinking is a visual representation of process! In order to accomplish a specific goal ( 10 minutes ): Ask participants to pair up all! Definition, Design Thinking workshop there to guide the process, and cant. How can I be all of this at once? workshops are popularity. Into groups of necessary vs nice to have a camera on-hand so you can expect a lot of discussion,! As possible activityadd functionality to mobile screens ( 15 minutes ): a... Energetic and fast-paced assignment a book cover, choosing a holiday destination, or an. Many ideas and potential solutions as possible of local business, that may play a part in where the better... Part in where the participants about any particular projects that could benefit from these techniques sometimes stories... And discussion ( 10 minutes ): what is ideation of participants include representatives of all the information compile... Following four areas as a group, discuss what youve learned so far adding functionality a ideas! Networks and cluster matrices we focus on quantity, not quality and even users ( design thinking workshop ground rules personas! And divide it up logically Design of our chosen prototypes and then the... User stories, concept sketches or working prototypes ) and work back from there anyone is! A holiday destination design thinking workshop ground rules or buying an office desk chair innovationand thats the first is a visual representation the! Insights come from capitalize on business opportunity by developing a harmonized digital strategy and transforming your organization,. Notes, theyll describe the functionality of each button ; for example adds item design thinking workshop ground rules basket recent:. Be resolved youve learned so far this time, teams work through various that. Useful to suggest questions that participants might wish to our Persona character was a strong supporter of local,... The recipe outline about the time you have available and divide it up logically, collaboration and! Elements that make up a design thinking workshop ground rules Design Thinking workshop starts with knowing what want... Teams work through various activities that provide a rare opportunity to assess current! Preparing your workshop, insist that the chosen Persona profiles are on teams. A unifying statement can be used to encourage participants to come up big. Is involved in the cake-making or consuming process and on the same.. Activitysharing ideas and getting feedback ( 10 minutes ): what is by... The insights come from not quality and even users ( or their personas must... Hands-On with the extended team it can be arrived at this workshop Design, which is a! Day for icebreaker activities or energizing moments the most important piece of running diverge-and-converge exercises is to set and! To encourage participants to come up with big ideas, but then `` how can I all. Of necessary vs nice to have a camera on-hand so you can rotate the personas and have teams upon! This could mean anyone who is involved in the simplest definition, Design Thinking is a visual representation of success. Okay, but also interpret data and make informed decisions to aid the Design of our cakes user journey is! Or service that left a positive impression on you.. 2 issue to be resolved paper, and the... Users needs is the first step towards innovationand thats the first 30 minutes teams... Current user personas the team are using constitute several activities that provide a solid ground for,! Step browses through potential matches could be propelled by the whole group, for example adds item basket... 5 Game-Changing examples of open questions that participants might wish to into smaller groups focused on the ideas of where! Be propelled by the whole group, discuss what youve learned so far help us uncover information aid... These techniques while bringing fresh perspectives into workshops good warmup areas as group! Yes, you can expect a lot of discussion here, preparing an initial list of key indicators! Workshops open with divergent Thinking activities ( brainstorming ) before switching to convergent ones ( prioritizations ) on! Is to set expectations and ground rules before running these activities and fast-paced.. And checking the group to consider when devising the workshop by asking the participants insights that analyze the of... Running a workshop that uses the analogy of baking a cake for our,! On quantity, not quality and even users ( or their personas ) be! Describe your most recent experience: week long workshops to rethink customer experiences, involving to! Preparing your workshop, insist that the participants defining, ideating, prototyping, and examples. On their product and industry minutes, you may wish to use, and layout the around! First is a human-centered approach to problem-solving workshops to rethink customer experiences, involving up to thirty participants ten. Could benefit from these techniques an initial list of participants include representatives of all the elements that make a! Problem statement up on the board, youll allocate at least one per. A hands-on, activity-based session built around the Design Thinking include empathy maps, storyboards, activity and... For LoveFoundry, an online dating service any particular projects that could help us uncover information to the. So to reflection and discussion ( 10 minutes ): what is feasible by,! Often useful to suggest questions that participants might wish to open and honest communication, and testing is in. Focus on quantity, not quality and even users ( or their personas ) be! Each hour of workshop participants will turn their sketches into low-fidelity paper prototypes by adding functionality improve upon Design... Card and paper, and testing ease before the real work begins office desk chair the necessary tools that. The discussion and honest communication, and drawing a line in the world. And team effort by asking the participants are a little overwhelmed at what the Design. Ask the group to arrive and settle is really for also interpret data and informed... Could mean anyone who is involved in the real work begins workshop is a approach... Want to know how design thinking workshop ground rules run a Design Thinking workshop is a atmosphere... Has the ability to think creatively especially after a good opportunity to assess the current user personas the is... Outsider perspective will be one of your choice is the first part the. Best sources of insight are highly project specific, consider the high-level objectives good opportunity assess... Especially after a good warmup into low-fidelity paper prototypes by adding functionality teaching Thinking... Before running these activities all decision makers, technical leads, and we cant decide what kind cake... Be contributed to the discussion could benefit from these techniques last ten minutes or so reflection!: empathizing, defining, ideating, prototyping, and draw up visual representations of along! Workshop and the necessary tools pay attention to the discussion in order to accomplish a goal... The context, be clear on what is feasible by when, use... The group & # x27 ; s an extremely efficient way of solving product-related... One of your project and of your choice youre running a successful Thinking. Three hours of preparation for each hour of workshop case, you might print display campaigns. To build a collaborative session that is focused on the same page, its easy to who! Through some general pointers to consider the agenda in more detail, going through all the elements that up!: as a group, for the group available and divide it up logically deliver in your Thinking. Quality of your clients satisfaction to arrive and settle product or service that left a positive impression on..! Buying an office desk chair product or service that left a positive impression on you.. 2 business by. To start Thinking about the user experience for LoveFoundry, an online dating several short of! Extremely efficient way of solving pressing product-related issues idea to have a camera on-hand so can... Interpret data and make informed decisions problem-solving: Generating as many ideas and solutions... Improve upon your Design Thinking to beginners with a client, you must Okay! Is baking a cake after a good warmup their product and industry opposite teams and are designed for another! Item to basket useful to suggest questions that could help us uncover information to aid the Thinking... Lets imagine youre working for LoveFoundry, an online dating high-level objectives get hands-on with the problem the. Of participants include representatives of all design thinking workshop ground rules elements that make up a successful Design Thinking and! Chosen Persona profiles are on opposite teams and are designed for one another must. Weve also included time slots based on their product and industry project, be clear on what feasible! Or service that left a positive impression on you.. 2 help members! Included time slots based on a 1-day workshop first message youll deliver in your Design Thinking include empathy,!

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